Advertising software-based medical devices in Australia

📢 Advertising Software-Based Medical Devices in Australia
The Therapeutic Goods Administration (TGA) has recently published guidance on advertising software-based medical devices. This guidance helps companies ensure their marketing is accurate, compliant, and ethical, whether targeting consumers or healthcare professionals.
As digital health tools and medical software continue to grow, understanding the legal requirements, transparency obligations, and clinical claims is more important than ever.
📌 Key points include:
·      Ensuring the accuracy of advertising content
·      Legal limitations for marketing to consumers vs. healthcare professionals
·      Compliance with clinical claims and evidence requirements
For digital health and medical technology companies, this guidance is an essential tool to maintain regulatory compliance and build trust with users.

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